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SWING a Concept Shop is the actualized vision of owner Helena Greene, a New York native who has lived and traveled extensively around the world. After living almost a decade abroad, Greene returned to New York in 2007. Shortly after her return, she opened Swing a Concept Shop to share the best of what she experienced in her travels.
Helena is a wife and a mother of two and a fashion designer by trade. She holds a solid background in fashion design and retail, working for such brands and industry leaders as, Michelle Stein for Aeffe USA/the Alberta Ferretti showroom, Reid Krakoff for Coach and Tommy Hilfiger, Bergdorf Goodman and Prada.

Helena Greene is also the founder and creative director of Helena Greene, a Made In Harlem luxury label.

"HELENA GREENE'S SWING IS ADDING A NEW FASHION DIMENSION TO HARLEM."